Attribution Theory

Attribution Theory attribution Web attribution refers to the process of identifying and crediting each online interaction that a user takes in their customer journey towards a conversion attribution Multi-touch attribution helps determine which touchpoint is the most responsible for a final sale Rather than testing major sales channels, multi-touch

attribution Multi-touch attribution helps determine which touchpoint is the most responsible for a final sale Rather than testing major sales channels, multi-touch

attribution Quick definition: Attribution refers to the practice of assigning credit for conversions or revenue to marketing touchpoints in order to A marketing attribution report tells you how customers interacted to your brand prior to a purchase This will usually include a variety of